Anatomy of sustainable business model innovation

The growing literature on Sustainable Business Model Innovation has received much attention, not of academicians only but practitioners also. The concept and the theoretical rationalisation of its components still need more elaboration. So far, more should be known about its philosophy of existence, which obstructs its development towards its literature. This study attempts to bridge this gap by revealing the derived philosophy of Sustainable Business Model Innovation. It assesses the inclusion of Business Model components in Sustainable Business Model Innovation by identifying related 61 research papers and qualitatively anatomise them. The study attempts to connect the analogy of Sustainable Business Model Innovation with Business Model Innovation and Sustainable Business Model. The results identified analogies between Business Model, Business Model Innovation, Sustainable Business Model, and Sustainable Business Model Innovation, and configures Sustainable Business Model Innovation based on sustainable value innovation. The research gap and questions have been identified. Based on the analysis, the research has proposed Sustainable Business Model Innovation components comprised of Sustainable Value Proposition Innovation, Sustainable Value Creation and Delivery Innovation, and Sustainable Value Capture Innovation. This study contributes to the Sustainable Business Model Innovation theoretical literature and would help the practitioner and researcher to develop concise and comprehensive sub-components and metrics for Sustainable Business Model Innovation.