Residential mobility and consumer psychology through a cultural lens

Abstract This study provides an extensive review of research on residential and relational mobility and discusses antecedents and consequences that implicate a wide range of psychological processes and behaviors. This commentary highlights their theoretical and practical significance in consumer research and discusses through a cultural lens the implications for specific consumer psychology domains. It also highlights the intricacy of mobility constructs, distinguishes them from the individualism–collectivism construct, and identifies consumer outcomes that warrant nuanced predictions based on residential and relational mobility and other cultural frameworks. The commentary concludes with ideas for future research.