The cultural consumption in information era has greatly changed the way of living. People reject the traditional way of cultural consumption, while at the same time, they feel confused in contemporary consumption. Mass media have evolved from three important steps: oral culture, press culture, and electric culture. Nowadays, with the prevalence of popular cultural consumption, a fatal atmosphere occurs. The industrialization and merchandization of culture make it convenient and humane for people to have a cultural consumption, and at the same time, they lure people to degrade. People escape from reality into a net world. Cultural arts are born with humane concern, to defeat vanity and wildness or give up to vanish.