AI Driven Consumer Behavior

This research paper studies how Artificial Intelligence (AI) is shaping consumer behavior and transforming the way individuals make decisions.This primary objective of this study is to develop a research model that evaluates the extent to which AI driven technologies such as recommendation systems, personalized advertising and chatbots influence consumer preferences, buying pattern and decision-making processes.The study also seeks to understand consumer perceptions of AI including trust, privacy concerns and the perceived value of personalized experiences.AI is increasingly playing a significant role in how businesses interact with customers, predict demand and delivered marketing strategies.This research aims to explorer the impact of AI on consumer behaviour with a particular focus on effectiveness and enhancing customer engagement improving satisfaction.It also addresses concerns related to data security which are associated with AI driven personalization.To achieve these objectives, the study adopts a mixed method approach combining both quantitative and qualitative techniques for data collection and analysis.Surveys and structured questionnaires are used to gather primary data while interviews and secondary research provide deeper insight into customer attitudes and experiences.The collected data is analysed using statistical tools including structural equation modelling to identify key relationships and patterns.