관광부문 공유경제의 실험

In accordance with the awareness of the importance of sharing economy as an alternative economy, in this study, the sharing accommodation as a sharing economy in tourism sector was discussed. The purpose of this study is to verify the relationship between the purchase intention of sharing accommodation and the accommodation selection attributes to use the strategic data for the market activation of sharing accommodation. For the purpose of this study, in total 438 samples who visit in Daejeon for tourism purposes were surveyed. Data collected were analyzed by logistic regression analysis using SPSS 2.0 program. The consequences of this study is presented as follows: Food and beverage factor, personal services factor have a strong relationship with the purchase intention of sharing accommodation.