Research on the Development Dilemma and Countermeasures of Rural Digital Economy under the Background of Rural Revitalization

As a new economic form following agricultural economy and industrial economy, digital economy is the key to realizing lane changing and overtaking in China’s economy, and has attracted the attention of all sectors of society. The integration of digital economy and rural industry is in line with the rural revitalization strategy, and has created a large number of new models and new sources of income for rural areas in recent years. Compared with the more mature rural digital economy exploration abroad, China's rural digital economy is slightly immature. Focusing on the powerful driving force of digital economy, this paper expounds the development opportunities of digital economy in rural agriculture, explores the main innovation models of rural digital economy in China, and analyzes the problems encountered in practice and countermeasures.