开放的体验
人格
心理学
旅游
结构方程建模
社会心理学
特质
目的地
样品(材料)
五大性格特征
营销
业务
政治学
色谱法
计算机科学
统计
数学
化学
程序设计语言
法学
作者
Aleksandra Tešin,Sanja Kovačić,Sanja Obradović
标识
DOI:10.1177/13567667231164768
摘要
Providing memorable experiences is considered very effective strategy for gaining a sustainable competitive advantage. Memorable tourism experience (MTE) is still a relatively novel concept, hence its antecedents and outcomes are not completely identified. The primary goal of this research was to explore tourist personality and travel motivation as antecedents and the perceived destination personality, satisfaction, and revisit intention as outcomes of an MTE. The study was conducted on a sample of 614 foreign visitors to three biggest urban destinations in Serbia (Belgrade, Novi Sad, and Nis). For testing hypothesis, SEM (structural equation modelling) was applied. The results show that personality trait openness to experience and motivational factor knowledge and experience showed the strongest influence on MTEs. Also, all seven dimensions of memorable experience affected perceived destination personality. Practical implications and potential future research approaches are also highlighted in the conclusion.
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