Supply chain integration and novelty-centered business model design: An organizational learning perspective

Although novelty-centered business model design (NBMD) has attracted much attention, how it is affected by supply chain integration (SCI) is still inconclusive. Based on organizational learning theory, this study investigates how three dimensions of SCI (i.e., information integration, operational integration, and relational integration) affect NBMD via inter-organizational learning and the moderating role of big data analytics skills. We test hypotheses by utilizing survey data from 277 Chinese manufacturing firms. Our results indicate that both information integration and operational integration have positive impacts on NBMD. In addition, inter-organizational learning partially mediates the impacts of information integration and operational integration on NBMD. Our research also reveals that big data analytics skills strengthen the positive impact of relational integration on inter-organizational learning. This study provides theoretical and managerial insights for NBMD.