Unraveling the relationship between coastal landscapes and sentiments: An integrated approach based on social media data and interpretable machine learning methods

Abstract Coastal landscapes exert a significant impact on the human sentimental perceptions and physical and mental well‐being of people. However, little is known about explicitly linking between the landscape characteristics and people's sentimental preferences expressed in social media data. The main objective of this study was to explore the nonlinear and interaction effects of key factors that influenced sentiments in the coastal areas of Hong Kong, considering both subjective landscape preferences and objective landscape patterns. We quantified users' sentiment polarity based on the crowdsourcing textual data of Flickr. To study users' subjective landscape preferences, we computed various visual landscape objects' proportion in images. Meanwhile, eight user clusters and nine image clusters were detected by the identified visual object labels. We quantified objective landscape patterns considering the land use pattens and the availability of public service facilities. Finally, we utilized an interpretable classification model to analyze the factors that may affect sentiments and their interplay interactions. We found that ecotourism‐related clusters exhibited the most positive sentiment. The proportion of floor and sky pixels in images exhibits the highest global relative importance when predicting sentiments. This study extends a new insight on the relationship between landscape characteristics and sentiments from both subjective and objective perspectives based on social media data and interpretable machine learning methods. This research may help decision‐makers in designing landscapes that aptly satisfy to the needs of the public and promote sustainable management of the coastal environment.