The Role of Entrepreneurial Passion and Creativity in Developing Entrepreneurial Intentions: Insights from American Homebrewers

The study investigates the role of entrepreneurial passion and creativity as antecedents of entrepreneurial intentions, applying social cognitive theory as an underpinning framework. Specifically, this research focuses on American homebrewing, seen as a potential incubator for entrepreneurs. Results demonstrate entrepreneurial passion having a strong positive relationship with entrepreneurial intentions, even when entrepreneurial self-efficacy is introduced as a mediator. Conversely, the relationship between creativity and entrepreneurial intentions is mediated by entrepreneurial self-efficacy, confirming that individuals also need to feel self-efficacious enough to pursue entrepreneurial career. The findings advance the understanding of nascent entrepreneurship phenomenon within a particular hobby context.