Effect of the Perceived Waiting Time on the Acceptability of Wait, Brand Affect, Satisfaction, and Behavioral Intention at the Marine Leisure Exhibition Event

The purpose of this study is to examine the influence of the perceived waiting time to participate marine leisure experiential activities at the exhibition event on the acceptability of the wait, brand affect, overall satisfaction and behavioral intention. Based on a literature review, the proposed model with seven theoretical hypotheses was developed. Confirmatory factor analysis and structural equation modeling analysis were conducted to test the proposed model. The results indicated that the perceived waiting time significantly affect the acceptability of wait. In addition, visitors` acceptability of wait at the leisure experience area has impact on brand affect, satisfaction, and behavioral intention. The findings of this study will help exhibition organizers to gain a comprehensive and strategic understanding of the perceived waiting time, and to develop wait management strategies for visitors.