The Role of Arousal in Congruity-Based Product Evaluation

Journal Article The Role of Arousal in Congruity-Based Product Evaluation Get access Theodore J. Noseworthy, Theodore J. Noseworthy Search for other works by this author on: Oxford Academic PubMed Google Scholar Fabrizio Di Muro, Fabrizio Di Muro Search for other works by this author on: Oxford Academic PubMed Google Scholar Kyle B. Murray Kyle B. Murray Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 41, Issue 4, 1 December 2014, Pages 1108–1126, https://doi.org/10.1086/678301 Published: 05 September 2014