营销
业务
质量(理念)
忠诚
感知
投资(军事)
产品(数学)
消费者行为
心理学
认识论
哲学
政治
数学
神经科学
法学
政治学
几何学
作者
Kristof De Wulf,Gaby Odekerken‐Schröder,Dawn Iacobucci
摘要
Abstract This research, investigating retailer-consumer relationships, has three distinct intended contributions: (1) It shows that different relationship marketing tactics have a differential impact on consumer perceptions of a retailer’s relationship investment; (2) it demonstrates that perceived relationship investment affects relationship quality, ultimately leading to behavioral loyalty; and (3) it reveals that the effect of perceived relationship investment on relationship quality is contingent on a consumer’s product category involvement and proneness to engage in retail relationships. The authors empirically cross-validate the underlying conceptual model by studying six consumer samples in a three-country, transatlantic, comparative survey that investigates two industries.
科研通智能强力驱动
Strongly Powered by AbleSci AI