The Impact of Tourism Environment Fit on Tourists' Psychological Recovery: The Mediating Effect of Perceived Value on Place Attachment

This study focuses on the effects of tourism environment perception, perceived value, place attachment and media publicity on tourists' psychological satisfaction, aiming to reveal the intrinsic links between these elements through empirical analyses.The study found that tourism environment perception has a significant positive effect on tourists' psychological satisfaction. This suggests that environmental elements such as the natural environment, cultural atmosphere, service quality and overall experience of tourism destinations that match tourists' expectations and preferences will significantly increase their satisfaction. Therefore, improving the quality of the tourism environment has become the key to enhancing tourists' satisfaction. Tourism destinations should enhance tourists' positive perceptions of the tourism environment by improving the natural landscape, enriching the cultural connotation, and improving the service quality.In addition, perceived value has been shown to have a positive impact on tourists' psychological satisfaction. Tourists' perceived value of tourism products or services during tourism is an important indicator of their satisfaction. This implies that providing cost-effective tourism products or services that meet the needs of tourists is essential for enhancing tourists' satisfaction.This study reveals the important role of tourism environment perception and perceived value in enhancing tourists' psychological satisfaction, and provides a scientific basis for tourism destination management and marketing strategies. Tourism destinations should pay attention to improving the quality of tourism environment and optimising tourism products or services in order to meet the diversified needs of tourists, and then enhance the overall satisfaction and loyalty of tourists.