Redesigning quick commerce fresh and short food supply chains: circular economy strategies for sustainable last-mile operations

Purpose Fresh and short food supply chains in grocery quick commerce (q-grocery FSFSCs), while valued for swift delivery, face challenges in sustainability, resource efficiency and scalability. This study aims to redesign the last mile of q-grocery FSFSCs by identifying and validating a framework of applicable circular economy (CE) practices. Furthermore, the study assesses the impact of these practices across various sustainability dimensions to understand their level of contribution to sustainable livelihoods and supply chain resilience. Design/methodology/approach The study employs a multi-phase approach. First, an integrative literature review identifies CE practices and strategies. Second, a survey gathers data on the relationship between these practices and strategies and their impact on sustainability. Third, the framework is validated using the partial least squares structural equation modeling (PLS-SEM) method in WarpPLS 8.0. Finally, k-means cluster analysis in Tableau 2019.4 groups CE practices based on their impact across five sustainability dimensions: environmental, economic, social, resource efficiency and scalability. Findings The study validates a framework and identifies high-impact CE practices, such as waste reduction, sustainable packaging, sustainable sourcing, route optimization, sustainable processes and customer convenience. Medium-impact practices include energy efficiency, sustainable fleet, resale and redistribution and information flow. Low-impact practices cover composting, reverse logistics and appropriate storage. Research limitations/implications The findings assist q-grocery companies to adopt CE practices and strategies that support sustainable livelihoods and strengthen supply chain resilience while offering policymakers guidance to promote circularity. Originality/value This study is unique in the exploration of the intersection of quick commerce, FSFSCs and CE principles, providing actionable insights for sustainability in the q-grocery industry.