Research on Enterprise Brand Marketing Strategies in the Era of Big Data

Enterprise brand marketing is shifting from a product-oriented to a customer-oriented approach, with big data serving as a key driver of this trend. By integrating and analyzing multi-dimensional big data, companies can accurately identify customer profiles and gain deeper insights into their needs, thereby enabling personalized service and precision marketing. However, in marketing, some firms still confront challenges such as data silos and a lack of strategic innovation, which constrain their marketing effectiveness. Consequently, innovation and transformation in enterprise brand marketing have become imperative in the era of big data.