From Strategic Planning to Strategic Management——The Effect of Institutional Research

It's a historic choice for the enterprise strategic theory to turn from strategic planning to strategic management when the oil crisis happened and the environment changed.Entering the new century,the inside and outside situation of our universities has also changed violently.Then it becomes an inevitable choice for universities to change their strategic planning to strategic management.And the IR is the key to change the strategic thought,which is an effective way for universities to turn to strategic management.