ARTIFICIAL INTELLIGENCE AND HYPER-PERSONALIZATION FOR IMPROVING CUSTOMER EXPERIENCE

Personalization has been used by companies for marketing from quite some time but with the use of Artificial Intelligence it has taken it to the next level. From Operations, Finance to Marketing and Sales Artificial Intelligence is impacting every aspect of business. Enhancing Customer experience is an important aspect of sales. It isn’t simply enough to attract customers, it is also important to win customers with utmost customer satisfaction. Hyper-Personalization started by a very simple step of replacing “Hello Customer” with “Hello Srivatsa”. With the use of Artificial Intelligence new marketing tools are been developed these tools can analyze the behavior of customer and deliver hyper personalized content based on their behavior. This paper is an attempt to analyze how hyperpersonalization can be used for marketing thereby improving the customer experience