Preface Why CEOs Have Difficulty Implementing Their Strategy Strategic Planning: The Death Knell of Strategic Thinking Competitive Strategy: Going Forward ... Backwards! What Is Strategic Thinking? The Obstacles and the Misconceptions The Heart of Strategic Thinking: The Driving Force Areas of Excellence: Keeping the Strategy Strong and Healthy The Strategic Thinking Process How Strategic Thinking Is Used in Organizations Strategic Management Using Strategic Thinking for Competitive Advantage Strategy in Owner-Managed Companies Applications of Strategic Thinking in Multi-National Companies Applications of Strategic Thinking in Owner-Managed Companies Bibliography Index