An Integration and Empirical Examination of Entrepreneurial Orientation, Market Orientation and Firm Performance

This paper intends to shed some light on the impact of entrepreneurial orientation (EO), market orientation (MO) on firm performance in Chinese context. Utilizing regression and hierarchical regression analysis, we test our hypotheses using a sample of 106 firms. The result shows that EO and MO are respectively positively associated with financial performance and innovative performance. EO is positively associated with MO. The theoretical and managerial implications are discussed.