摘要
Journal Article Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down Get access Luca Cian, Luca Cian Luca Cian is assistant professor of marketing at the Darden School of Business, University of Virginia, Charlottesville, VA 22903, Luca@Virginia.edu . Aradhna Krishna is the Dwight F. Benton professor of marketing at the Ross School of Business, University of Michigan, 701 Tappan Avenue, Ann Arbor, MI 48109, Aradhna@UMich.edu . Norbert Schwarz is Provost Professor of psychology and marketing, Department of Psychology & Marshall School of Business, University of Southern California, 3620 South McClintock Ave., Los Angeles, CA 90089-1061, Norbert.Schwarz@USC.edu . Address correspondence to Luca Cian, Aradhna Krishna, and Norbert Schwarz. Authors contributed equally to the research; author names are in alphabetical order. The authors acknowledge the valuable input of the editor, associate editor, and reviewers. Search for other works by this author on: Oxford Academic PubMed Google Scholar Aradhna Krishna, Aradhna Krishna Search for other works by this author on: Oxford Academic PubMed Google Scholar Norbert Schwarz Norbert Schwarz Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 42, Issue 4, December 2015, Pages 632–651, https://doi.org/10.1093/jcr/ucv046 Published: 18 September 2015