The role of industry convergence in promoting the development of cultural and creative tourism under the background of data convergence

Under the background of globalization, cultural and creative tourism has gradually become a new trend of tourism, providing tourists with rich and diverse travel experience. This paper discusses the development status, characteristics and integration strategies of cultural and creative tourism under the new normal. Through the analysis of the existing literature, it is found that cultural creative tourism not only brings economic benefits to the region, but also promotes the protection and inheritance of local culture. At the same time, technological advances and data convergence provide new opportunities for the promotion and management of cultural and creative tourism. But it also brings challenges, such as how to ensure sustainable development and how to meet the growing demand of tourists. Finally, based on the method of multiple linear regression analysis, the paper analyzes the factors that affect the development of cultural creative tourism.