Quality of Instant Logistics Service under the New Retail Model Based on SERVQUAL and LSQ Model Evaluation Research

The success of the new retail model depends on the quality of logistics service, because it plays a vital role in the customer's shopping experience. Improving the distribution service quality of instant logistics has become the key to improve the competitiveness of new retail enterprises. Based on the SERQUAL model and the LSQ model, this paper studies the influencing factors of the instant logistics service quality, mainly using the literature survey method, questionnaire survey method and data analysis method. Five dimensions of reliability, responsiveness, convenience, economy and intelligence are selected, and the influencing factor model of logistics service quality under the new retail model is constructed, and the content of the index system is put forward. On the basis of referring to the mature scale, the questionnaire was designed and distributed, the questionnaire data and model model were tested using SPSS software, and a scientific and reasonable evaluation conclusion was drawn.