Electrochemical NO x – reduction offers an attractive approach for the sustainable production of ammonia (NH 3 ). Copper (Cu)-based materials are commonly used catalysts but suffer from a complex reaction pathway and low NH 3 selectivity. Herein, we report an electron delocalization strategy by inducing oxygen vacancy and chlorine (Cl) coordination sites as a dual modulator for the active Cu sites. Our model catalyst (Cu 2 O 1– x Cl 2 ) could deliver high NH 3 yields over a wide potential window, with a maximum NH 3 yield rate of 10.05 mg h –1 cm –2 and a Faradaic efficiency (FE) of 95.1%, exceeding most reported metal catalysts. A combination of experimental and theoretical investigations reveals that the dual modulator induces a favorable electron delocalization around the active Cu sites, resulting in an alteration of the rate-determining step (RDS) from NO 2 * hydrogenation to the one proton–electron coupling of NO* to form NOH*. This thus enables rapid hydrogenation, avoids the occurrence of side reactions, and significantly improves the selectivity and yield of NH 3 . When assembled into a membrane electrode electrolyzer, the cell can achieve an industrial current density of 340 mA cm –2 with an NH 3 production rate of about 21.36 mg h –1 cm –2 and stably operates for up to 200 h. This RDS regulation strategy provides an innovative solution for enhancing the selectivity and efficiency of target products in electrocatalysis.