E-Cultural Value Co-Creation. A Proposed Model for the Heritage Management

Purpose: Starting from an overview of current trends, the paper recognizes the concrete threat on misleading information contents that, instead of enriching, inhibit and weaken processes of e-cultural value co-creation. Thus, the paper proposes a model that allows validating the circle of information coming from different web sources. Methodology: The paper starts with a theoretical-conceptual analysis about the potentialities that are offered by new technologies but, at the same time, it highlights concrete threats that they may cause in terms of value creation. Within a fuzzy logic context, a competence model is proposed for dealing with complexity in service systems management. Findings: Findings highligth the possibility of: improving e-cultural value processes using UGCs; outlining a model for the information contents’ reliability; providing contributions to generate processes for e-cultural value co-creation. Practical implications: The paper offers interesting suggestions to help heritage managers and policy makers to consider opportunities, risks, technical issues and consequent strategies that generate correct processes for e-cultural value co-creation. Originality/value: It is revised the role of cultural organizations based on philosophy of edutaintment and learning by consuming through a multidisciplinary approach able to feed correct and reputable processes of e-cultural value co-creation.