CONTACT QUALITY AND ATTITUDES TOWARD THE ELDERLY

Abstract The contact hypothesis (Allport, 1954) states that cooperative contact with individual members of an out-group can lead to a general more positive attitude toward the out-group as a whole. The research reported in this article investigated the validity of the contact hypothesis within the context of interage interactions. Specifically, the study examined the relationship between young adults' contact with older adults and their attitudes toward the elderly in general. Previous research has emphasized that various factors related to contact quality strongly influence the formation of positive attitudes. In accordance with this assertion, we hypothesized that a single factor, participants' self-reported quality of contact with older individuals, would be related to their attitudes toward the elderly as measured by an implicit attitude scale. Participants' self-reported frequency of contact with older adults was expected to have no effect on their attitudes. College-aged participants were given a single questionnaire that assessed (a) the frequency and quality of their contact with elderly men and women and (b) their implicit attitudes toward the elderly. The results confirmed that self-reported favorable quality, but not frequency, of contact was significantly related to more positive attitudes toward the elderly.