Interview with David Norton

Purpose To explore some of the theories presented in the latest Kaplan and Norton book Alignment: Using the Balanced Scorecard to Create Corporate Synergies. Design/methodology/approach This interview and transcript is prepared by an independent writer. Findings Presents David Norton's views on the balanced scorecard, the hall of fame, strategy and his academic life. Practical implications Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value This is an independent interview which provides strategic insights into some of the theories of Kaplan & Norton's work on the balanced scorecard.