Influence of export-promotion measures on export performance of textile enterprises in Zhejiang province

Governments provided export-promotion measures to enhance the competitiveness and export performance of domestic enterprises,but the application effect of the measures was seldom studied and examined at the enterprise level. The paper examined the action mechanism of the national exportpromotion measures to the enterprise export performance by a structural equation,based on the evidence from textile enterprises in Zhejiang province. The study reveals that the export-promotion measures relates to education and training,trade generalization,and financial aid have positive influence on the enterprise export performance. In addition,the influence of some export-promotion measures in direct exporters on the export performance is stronger than that in indirect exporters. The significance of the examination results for textile exporters and public policy makers are discussed.