Antecedents of Sustainable Performance in Hotels: The Mediating Role of Green Innovation Strategy

The environmental impacts of hotels have heightened public interest, resulting in an increased focus on their sustainable practices. This study investigates the effect of institutional pressures and green values on the sustainable performance of hotels through green innovation. Quantitative data were collected from a sample of 310 hotels and relationships assessed using PROCESS MACRO in SPSS (v.26). The analysis confirmed that institutional pressure and top management green values significantly predict sustainable performance. Moreover, green innovation was found to partially mediate the effect of institutional pressure and top management green values on sustainable performance. This paper provides a solid ground for giving a comprehensive explanation of the driving force behind organizations’ adoption of green innovation practices and how it enhances the sustainable performance of organizations.