The Effective Path of Regional Cultural International Communication from the Perspective of Cultural Discounts--Taking Hui Culture as an Example

Regional culture plays an important role in the inheritance and development of Chinese culture and serves as an important channel for international communication. Although the international communication of regional culture has received increasing attention in recent years, the results have been unsatisfactory due to cultural discounts. The main purpose of the article is to explore the cultural discount of international publicity translation of Hui culture from the three major transmission nodes. It then concludes with methods for the global communication of Chinese regional culture.