The impact of artificial intelligence impact awareness on college students' employment risk perception: A moderated mediation model

In the era of rapid technological transformation, college students are acutely aware of employment risks. This study primarily investigates the influence of awareness of the impact of artificial intelligence on college students' perception of employment risks. By conducting an empirical analysis of 1558 samples, a moderated mediation model is established to explore how the awareness of the impact of artificial intelligence affects college students' perception of employment risks. The findings reveal that the awareness of the impact of artificial intelligence has a positive correlation with college students' perception of employment risks. Employment anxiety serves as a mediator in the relationship between the awareness of the impact of artificial intelligence and college students' perception of employment risks. Moreover, learning goal orientation negatively moderates the effect of employment anxiety on college students' perception of employment risks. Specifically, learning goal orientation negatively moderates the mediating role of employment anxiety between the awareness of the impact of artificial intelligence and college students' perception of employment risks. These research results can assist organizations in formulating policies to intervene in college students' perception of employment risks arising from the awareness of the impact of artificial intelligence, thereby enhancing the effectiveness of artificial - intelligence - related reforms.