创业
再入
背景(考古学)
前景理论
心理学
实证研究
实证经济学
社会心理学
经济
微观经济学
认识论
神经科学
古生物学
哲学
财务
生物
作者
Dan K. Hsu,Johan Wiklund,Richard D. Cotton
摘要
This paper develops and tests a model of an individual's intention to reenter entrepreneurship following business exit. Two long–standing theories, prospect theory and self–efficacy, seem to develop opposite predictions in this context. To reconcile these conflicting predictions, we theorize a moderating model and test the boundary conditions of both theories. Relying on two experimental studies, we find that prospect theory explains reentry intentions of entrepreneurs who have lost money when their self–efficacy is moderate or low. Thereby, we provide an explanation for the puzzling empirical finding that so many failed entrepreneurs reenter entrepreneurship even if failure has undermined their self–efficacy.
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