集体主义
心理学
情感(语言学)
计划行为理论
营销
价值(数学)
荟萃分析
绿色消费
社会心理学
控制(管理)
业务
个人主义
经济
内科学
机器学习
凯恩斯经济学
管理
医学
沟通
计算机科学
购买力
市场经济
作者
Wencan Zhuang,Xiaoguang Luo,Muhammad Usman Riaz
标识
DOI:10.3389/fpsyg.2021.644020
摘要
This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive factors, consumer individual characteristics, and social factors. Next, a meta-analysis of 54 empirical papers was conducted using Comprehensive Meta-Analysis 3.0 software to quantitatively assess these relationships. The results revealed that green perceived value, attitude, and green trust have a significant positive influence on green purchase intention. Perceived behavior control, perceived consumer effectiveness, and subjective norm also has a strong positive impact on green purchase intention. Collectivism has a positive effect on green purchase intention. Green perceived risk has a significant negative impact on green purchase intention. The study’s findings provide references for enterprises engaged in green product diffusion and organizations responsible for environmental protection.
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