Analysis of public hospital official microblog

In order to study the present situation of public hospital official microblog and put forward some suggestions. According to the data from Sina microblog,this article statistically analyzes the public hospital official microblog relevant data. The results show that all of the top 30 public hospital are Grade Ⅲ-A Hospitals and located in the capital of big cities. Among them,2/3 are teaching hospitals,1/3 are special hospitals. In the Beijing area hospital official microblog operation is the best. Hospital microblog contents information bulletin,comments forwarded,brand maintenance,scientific knowledge propagation and so on. All this prompts that microblog has become the important tool for large hospital external communication. In the management of hospital official microblog,should establish microblog matrix,carefully select content,strength crisis management and avoid microblog interrogation.