国际化
数字化战略
背景(考古学)
竞赛(生物学)
上诉
面子(社会学概念)
业务
集合(抽象数据类型)
升级
营销
数字营销
计算机科学
国际贸易
政治学
社会学
社交媒体营销
古生物学
法学
程序设计语言
操作系统
生物
社会科学
生态学
作者
Noman Ahmed Shaheer Siddiqui
出处
期刊:AIB insights
[Academy of International Business]
日期:2020-12-04
卷期号:20 (4)
被引量:3
摘要
Born-digital firms face a new set of internationalization challenges. Despite their digital innovations being globally available, born-digital firms still need to satisfy diverse user preferences across countries and stand out against stiff competition to internationalize their digital innovations. Born-digital firms may overcome these challenges by strategically leveraging their users. In particular, acquiring users in certain lead markets can enable born-digital firms to spread global word-of-mouth or upgrade their digital innovations to appeal to users in multiple countries. Hence, born-digital firms should first expand to lead countries that could serve as springboards for global diffusion of their digital innovations.
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