Analysis of Enterprise Marketing Strategy in the Internet Era—Take the W Large Supermarket as an Example

In the Internet era, the data support required for the development and application of enterprise marketing strategy is increasing. Data based consumer analysis is the key to the success of enterprise marketing. This paper takes W hypermarket as the research object, analyzes the advantages and disadvantages of the marketing environment and opportunities of the hypermarket in the Internet era, and discusses how to formulate marketing strategies for enterprises such as W hypermarket in the Internet era to ensure the overall profitability of enterprises.