패스트푸드점 선택을 위한 소비행태 분석 및 중요도에 관한 연구

The purpose of this study is to research consumer`s action style, and then to make a marketing strategies. The strategic Plan to consumer`s action style on the fast-food industry were as follows; First, the group that coefficient of utilization is so frequent and an age is young are requested concentrative or discriminative marketing as the price discrimination and market segementation, the price value of the products value has to manage effectively. Second, establishment of corporate image and improvement of products image are requested. The result of this study, fast-food industry will be needed marketing activities that are discriminative strategies, positioning strategies, education training, and customer management. And system construction that is equivalent to customer needs, and the continuous coustomer studies are requested.