Study on the Cross-cultural Marketing Strategies of China’s Tea Enterprises

As the country of origin of tea, China is also the major trader of tea. However, due to the lack of international marketing awareness and experience, Chinese tea enterprises have gradually been at a disadvantage in the international tea market and have been surpassed by enterprises from non-traditional tea-producing countries in market share and profits. How to reverse the international competitiveness of tea enterprises has become an important problem to be solved urgently. This paper analyses the differences between Chinese and foreign tea cultures, and finally puts forward relevant strategies for cross-cultural marketing of Chinese tea companies.