AI and the Future of Marketing Careers Enhancing Customer-Facing Roles at JPMorgan Chase

AI improves marketing roles by boosting employee capabilities in customer communication, especially crucial within data-centric industries like banking. This chapter examines JPMorgan Chase's implementation of AI tools to improve their marketing capabilities and customer service functions. The document investigates AI systems that handle routine marketing activities such as customer segmentation and content production so human specialists can focus on strategic and creative decision-making roles. This chapter uses interviews and case studies together with performance data to empirically examine marketing role transformation and shows how humans and AI systems collaborate while implementing reskilling strategies. This chapter investigates organizational difficulties when adopting AI and provides practical methods for responsible and scalable deployment. Marketers and executives together with technologists and educators learn practical and theoretical methods to pair technological capabilities with human strengths as they pursue sustainable growth throughout the era of AI.