The naturalistic paradigm: An approach to studying individual variability in neural underpinnings of music perception

Abstract Music listening is a dynamic process that entails complex interactions between sensory, cognitive, and emotional processes. The naturalistic paradigm provides a means to investigate these processes in an ecologically valid manner by allowing experimental settings that mimic real‐life musical experiences. In this paper, we highlight the importance of the naturalistic paradigm in studying dynamic music processing and discuss how it allows for investigating both the segregation and integration of brain processes using model‐based and model‐free methods. We further suggest that studying individual difference‐modulated music processing in this paradigm can provide insights into the mechanisms of brain plasticity, which can have implications for the development of interventions and therapies in a personalized way. Finally, despite the challenges that the naturalistic paradigm poses, we end with a discussion on future prospects of music and neuroscience research, especially with the continued development and refinement of naturalistic paradigms and the adoption of open science practices.