The Dilemma and Way out of Rural E-commerce Development under the Rural Revitalization Strategy

In recent years, rural revitalization has become one of the most important development strategies in the new era, and also an important means to solve the construction of rural areas.Developing e-commerce in rural areas is an effective measure to implement the rural revitalization strategy.To study and develop e-commerce and agricultural industry in rural areas, and to formulate and activate the logical relationship between rural e-commerce and rural revitalization.This paper makes an in-depth analysis of the difficulties in the development of rural e-commerce, such as lack of rural e-commerce infrastructure construction, imperfect agricultural supply chain and shortcomings of logistics distribution; gives the path of strengthening infrastructure construction, improving the optimization of agricultural supply chain and improving the construction of rural e-commerce logistics system.Therefore, it is of practical value to explore how to promote the development of rural e-commerce under the rural revitalization strategy.