IMPACT OF DISCOUNTED UNIVERSITY STUDENT TRANSIT FARES ON WINNIPEG'S PUBLIC TRANSIT SYSTEM

In 2000, Winnipeg Transit implemented a discounted monthly transit pass for use by post secondary students. The cost savings from this monthly pass has caused a small number of students to use public transit more often. However, this study shows that Winnipeg Transit and university students would see greater benefits if an unlimited semester pass was implemented. An unlimited semester pass would create an incentive for university students to increase their ridership on public transit, creating greater revenue for Winnipeg Transit as well as benefits for the universities.