An exploratory research of the perceived cues of city shopping street attractiveness

Attractiveness is a decisive factor for the streets for shopping. And perceptual cues for attractiveness are the proof and method of evaluating the attractiveness. This essay applies content analysis on the consumer's reviews on the streets for shopping,and extracts 98 cues. In addition,the importance for each cue has been acquired and the cues of enhancing and reducing the attractiveness have been identified. This essay is expected to make a breakthrough in effective evaluation on the streets for shopping.