Healthcare is a broad yet heterogeneous notion that can be viewed in different ways. On one hand, healthcare is a service industry with major employer status, high expenditure and rapid growth. As a service industry healthcare tends to be objectified as a set of efficient, reproducible, measurable systems. On the other hand, healthcare encompasses a range of human relational experiences. These experiences draw on and reflect people’s various situations, perspectives, needs, fears and aspirations, as healthcare providers, patients, clients, consumers and carers.