悲观
感知
奖学金
功率(物理)
软实力
政治学
工作(物理)
首都(建筑)
报纸
中国
政治经济学
社会学
媒体研究
地理
工程类
心理学
认识论
考古
神经科学
哲学
物理
法学
机械工程
量子力学
出处
期刊:International political economy series
日期:2021-01-01
卷期号:: 203-219
标识
DOI:10.1007/978-3-030-62765-2_9
摘要
This chapter moves away from most previous analyses that have zeroed in on the Africa–BRICS relations from the perspective of the BRICS as they direct their policies and deal-making towards the continent. Instead, the chapter is interested in perceptions on the BRICS from the continent—an understudied area in the fledgling field of BRICS scholarship and a potential contribution to Afro-based studies. The question that the chapter sheds light on is whether Africans are optimistic, pessimistic or pragmatic in their perceptions of the BRICS and, by extension, what this says about BRICS soft power capital on the continent. These perceptions, potentially leading to an assessment of the image of the BRICS in Africa, are tracked by undertaking a textual media content analysis of two leading business news and analysis publications, the Business Day of Nigeria and Kenya’s Business Daily. Work on media-based African perceptions of the BRICS is necessarily a work in progress. Perceptions differ from one country to another. Indeed, perceptions may differ from one media house to another based on the media platform’s editorial bent, ownership and target audience. In soft power terms, therefore, the BRICS, as a collective, do not have much in the way of capital.
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