Improving Our Scientific Understanding of Consumer Behavior

Journal Article Improving Our Scientific Understanding of Consumer Behavior Get access Oleg Urminsky, Oleg Urminsky Email: [email protected] https://orcid.org/0000-0003-4390-386X Search for other works by this author on: Oxford Academic PubMed Google Scholar Giana M Eckhardt, Giana M Eckhardt Search for other works by this author on: Oxford Academic PubMed Google Scholar Jacob Goldenberg, Jacob Goldenberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Margaret G Meloy, Margaret G Meloy Search for other works by this author on: Oxford Academic PubMed Google Scholar Stephen A Spiller Stephen A Spiller Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 51, Issue 5, February 2025, Pages 867–870, https://doi.org/10.1093/jcr/ucae074 Published: 21 January 2025