Investigating roles of place image dimensions, and perceived tourism impacts in locals’ support for sustainable tourism development

The relationships among inhabitants' place image dimensions, perceived tourism impacts, quality of life, and support for sustainable tourism development were examined using a model designed for this study. The results indicate that all four place image dimensions significantly influenced perceived positive tourism impacts. None of the place image dimensions had a significant effect on perceived negative impacts. Residents' quality of life partially mediated the relationship between perceived positive impacts and residents' support for sustainable tourism development. Further, it is explained how planning and development initiatives for tourism might be formed theoretically and practically.