Journal Article Consumer Reactions to Attractive Service Providers: Approach or Avoid? Get access Lisa C. Wan, Lisa C. Wan Search for other works by this author on: Oxford Academic PubMed Google Scholar Robert S. Wyer, Jr Robert S. Wyer, Jr Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 42, Issue 4, December 2015, Pages 578–595, https://doi.org/10.1093/jcr/ucv044 Published: 27 August 2015 Article history Received: 11 August 2015 Published: 27 August 2015