Emerging Principles of Attention and Information Demand

I review recent literature on information demand and its implications for attention control. I argue that this literature motivates a view of attention as a mechanism that reduces uncertainty by selectively sampling sensory stimuli on the basis of expected information gain (EIG). I discuss emerging evidence on how individuals estimate the two quantities that determine EIG, prior uncertainty and stimulus diagnosticity (predictive accuracy). I also discuss the neural mechanisms that compute EIG and integrate it with rewards in frontoparietal, executive, and neuromodulatory circuits. I end by considering the implications of this framework for a broader understanding of the factors that assign relevance to sensory stimuli and the role of attention in decision making and other cognitive functions.