RMP Study on Protective Tourism Development of Intangible Cultural Heritages in Jiangxi Province

The analytic framework of RMP is mainly used to guide the development of tourism resources. Intangible cultural heritage is very rich in Jiangxi province,but there are obvious shortcomings in the development of tourism. Intangible cultural heritage tourism products have great market potentialities,whose development should focus on the mode of choice and innovation. Some effective measures can be taken to protect the intangible cultural heritage in the tourism development process,such as rational planning,increasing market efforts,encouraging residents to participate in the tourism development and etc.